I started using this in the shower with my growing number of soaps, scrubs, and soap bars I use on my face. I have cystic acne, which is immensley difficult to keep under control and products to treat it can leave your skin dried out and flat. I like to have some moisture in my skin though, because who doesn't love to have perfectly balanced skin? I started using this right after all of my "harsher" products, and this leaves your skin feeling so soft. It hydrates, but only enough. You'll never be an oily mess with this. This is the perfect balance to keep some moisture left in my skin when I'm constantly exfoliating it and drying it out. This is just so great, and so affordable, I don't think I'll ever stop using this in my routine. If you have dry skin, definitely go out and get this. I could not recommend it enough.