This is the soap responsible for me not using bar soap very much. I love this product. It is extremely moisturizing, smells luxurious, leaves nothing behind but pure moisture and is sold at a terrific price. It is easily dispensable and applies so smoothly with or without a loofah. I use it while shaving or just for a quick pick me up in the shower. It has never irritated my skin and is one of my staples in my beauty regime. After telling so many of my friends if the benefits of using this product, we no longer have to hit the malls to buy mass quantities of body washes sold in the mall. Quite simply, they are nowhere near the quality and the pricing is horribly high in relation to what you get with Dove Body Wash.