At Dove, we are dedicated to providing superior hair nourishment solutions for healthy hair. We believe that if you want to achieve real results, you need real care that works hard each time you use it from your hair products. That is why we created Dove Purify and Strengthen Shampoo with 2-way care, to give you both instant and long-term results. So over time your hair gets better and better. The environment can be harsh on your hair. Every day, hair is vulnerable to damage that can weaken it, leaving it looking and feeling dry, dull, and rough. New Dove Purify and Strengthen Shampoo is a new hair shampoo designed to gently cleanse your hair and help to shield hair from environmental damage. Infused with essence of lotus, this fortifying shampoo helps to gently remove damaging build up, purifying hair and helping to replenish essential nutrients. While youll notice great results from the very first use, Dove Purify and Strengthen Shampoo is also designed to help improve your hairs condition wash after wash. This purifying shampoo helps to boost your hairs strength and make it resilient to damage, every day. How to use: Apply this Dove hair shampoo to wet hair, lather, and rinse. For the best results, use as a daily shampoo in combination with the Purify and Strengthen Dove conditioner. This Dove shampoo and conditioner range makes a great combo.