I let someone bleach my hair (not recommended) a few years ago, and my hair was fried from it. I tried salon grade products to drugstore brand products with no luck. I found this brand of Dove shampoo, and within a week I noticed my hair was actually manageable again. I've been using this type of hair care products for a solid two years, and finally I have no frizz, my hair isn't crispy dry, and I actually have volume back. My hair is extremely thick, and out of everything I've used this magic helped me! I do recommend using the conditioner cream (it helped my ridiculous hair better than the regular conditioner), and getting the leave-in conditioner spray (it's a golden/yellow color. It isn't greasy and will not leave your hair looking too shiny)! Being a mommy of two, I'm satisfied I've not had to pay an arm and leg to repair my hair!