My husband doesn't have super sensitive skin but he does not bond well with products with a lot of fragrances. He sticks to his normal products and doesn't really deviate from the norm. That was until this product arrived. He used it the first day and did the 48 hour challenge. Just a little background history: Myhusband is 6'9 and 395 lbs. He's a big guy who loves to smell good, and he has to use a antiperspirant because deodorants cause him to breakout and don't provide the right protection. He noticed immediately that it didn't cause any breakouts or his underarms didn't itch when he sweat. After 48 hours, he still smelled like a dude (Lol) but his underarms still smelled like the Dove! I was in awe! He was sold the first day when he didn't breakout and when he noticed the smell wasn't overpowering. He's ready to get the entire body care set of the Sage plus mineral line! Way to go Dove, you've convinced one of the biggest skeptics in the world!!