I have very thick hair that I love to wear curly, bit I often struggle with frizz . It is a struggle for me to find a product that gives my curls the hold they need to stay all day without leaving my hair hard or "crunchy" feeling. I tried this product a little while ago and fell in love! I only need a small amount, even with me super thick hair, and it transforms my hair into a gorgeous head of curls that stay all day while still leaving my hair touchably soft. you would never even know that I have product in my hair, looks totally natural!