Cool Cloth Keep cool even on the hottest summer days with this ingenious cooling towel. Patented towel is constructed from hyper-evaporative material that retains water, yet feels dry to the touch. Simply wet the cloth, wring it out, and it will stay cool for up to 4 hours. Reusable over and over. Perfect for gardening, yard work, sporting events, golfing, and hiking. Machine washable. Towel measures 29L x 13W.