I am obsessed with these treats, and so is my dog. They break apart super easily into smaller pieces for training, and they don't leave ton of crumbs in my pocket or treat pouch like some other brands. The value for the money is SO good, and I love that they're only one ingredient. I also love the bright blue of the packaging, and my dog knows it too because he gets super excited everytime he sees it.

These beef tender sticks are one of my dog’s absolute favorite treats. They’re easy to chew but still satisfying, making them perfect for quick rewards. The consistency is reliable from stick to stick, and the meaty appearance keeps my dog excited every time. The packaging is sturdy and reseals well, and for a 16 oz bag, the value is great. Definitely a repeat buy in our house.

One ingredient. Beef. That’s what’s important to me as we only give Rubi the best. We take these back country hiking/ skiing/ biking as they are so lightweight!