I've been in the store a few times and it seems like things are overpriced, compared to getting the same toy/outfit at Target or Walmart. Am I the only one that feels this way? Maybe I am just cheap! I've never felt the magic of the Disney Store as others have.
Most of the items in the store are overpriced! but when I was a kid, this was a dream to go in. I love that they keep a Disney themed and I have a big movie playing in the back of the store. It's cute.
They are pricier than other big box retailers. They do have great deals on certain days like a semi annual sale (I've only seen it 2x a year) where almost, if not the entire store is 50% off. I usually only buy from there when they have the sale.