Anything with the Disney name on it is ridiculously expensive. And from what I found most of their items are made in China. So they're making so much money off of something that cost them close to nothing to make. I wish it was a little more affordable because I love all things Disney.
Sometimes yes and sometimes no. i think the dresses are expensive but they hold up a lot longer than the $20 ones from walmart. And you can always wait for a sale. The toys i think are a good price same as any other toy store.
I think it's a mix. On certain products it is definitely over priced but some are at the perfect price. The best time to order or make a purchase is when they have their amazing sales in action. That's when you truly can get the best deals for what your buying.
I do think the Disney Store is more expensive than others but the quality is definitely worth it, not to mention the customer service. They also have amazing sales so I normally order during that time unless it's something I can't wait to buy.