When I first tried this cleanser, I thought that it didn't work and was extremely disappointed. There were no results, and in fact, it seemed like my skin was not clean. I almost threw it away! I kept it, but didn't use it after the second time of it seeming to do nothing. A few months later, I decided to try it again, when I ran out of the cleanser I was using. This time, instead of following the directions that say "Use daily. wet face with lukewarm water and squeeze cleanser into hands. Apply to face and massage gently,. Rinse with lukewarm water and pay dry with a soft towel". This is how I use it and have found great results. I apply it like I'm using noxzema. I put it right on when I wake up (without putting water on my face first) or before I go to sleep, and use a generous amount. I leave it on for 8 to 10 minutes. After about 3 minutes it begins to feel tingly and you can feel it working. After about 8 minutes (don't leave it on too long or it takes longer to rinse it off), I rinse it off. It should be used twice daily for normal skin. Since it is the winter months, I do not follow with a toner, but in the hot summer months and maybe fall, I think I would probably need to follow up with the toner. Using these instructions, I have gotten great results on my skin! I really love this product and have purchased it three times.