Diamond Shine Volumizing Shampoo infuses hair with luscious body & high-gloss shine why is it different? Diamond Shine’s Volumizing Shampoo contains actual diamond micro-particles plus keratin and panthenol that provide 2 times the shine & strength. It gently removes heavy oils, dirt and residue from the hair that could weigh it down. Bodybuilding keratin provides volume by plumping up the hair shaft. who is it for? Look vol-ooh la la-uminous! Diamond Shine Volumizing Shampoo is ideal for dull, flat hair in need of a volume boost for long-lasting, standout styles that shine.