When my dog was a puppy, this was the last food that I switched to after trying about 6 other different brands. She was HOOKED after the first try. I thought I was going to have to buy her a special bowl to slow down her eating because she simply LOVED the food. Her skin was dry and itchy and once we switched to Diamond puppy, that was never a problem again. She is now on the Diamond Naturals adult formula and I won't ever use anything else. She is strong, healthy, shiny, and beautiful!