Even when I like a product, I tend to always try new things and find that I rarely get the same thing twice. But... I have been using DevaCurl products regularly for 10+ years now and have never found anything that my hair responds to better than this. It's my go - to stuff and even use it on my daughter's curls too. My husband used to seem a bit miffed about the price until he started using on our daughter too and realized how great it is for moisturizing and detangling.