I use the cleanser conditioner everyday. It is so great for maintaining healthy curls, that I rarely use a styling product now! As most girls with curls, I've struggled with frizz, this product has been the most effective in eliminating frizz. I love the smell, it's so clean and fresh.. Not perfumed or heavy, I have the kind of curls that turn into spirals. And if you do too, you'll love the deva curl line of products. I started using it after my wonderful hair dresser recommended it for me.