I think the products are absolutely worth it! I have used so many other products over the years and when I switched over to Deva Curl not only did the amount of other products I use go down, but I also have perfect curls every day. I am such a fan of the Deva Curl products I will never switch back to store brands. Another great thing about their products is a little goes a long way even in my long hair. Definitely worth the money!