oh my dear sweet god. I was staying with a friend with a young child who uses this toothpaste.As it happens, the family was out of grown up toothpaste and I was forced to use this product. IT TASTES FOUL. Maybe it appeals to kids, but I really can't imagine. I can't really speak to the quality of the toothbrushes (I am sure they're fine), but this toothpaste is a nonstarter for me.