The flavor of this toothpaste is so mild my mouth doesn't really feel very clean afterwards. The formula is more of an oil than a paste or gel so it doesn't foam up much and is not very thick. It's really different from any toothpaste I've ever tried. I may just not be use to it, but I'm not loving it. It could be good for those who may be allergic to fluoride or dislike mint.

All I can say I am a happy girl! I have gotten so many compliments about my teeth since I started using it!

This is hands down my favorite toothpaste. Super mild mint taste with a subtle hint of coconut oil. Tastes almost like vanilla mint. Does a fabulous job cleansing and keeping breath fresh for hours. Reasonably priced for an natural health product. Definitely a repeat purchase!