I credit this product with helping clear my hormonal breakouts and get my skin back to a balanced, healthy glow! It's a gentle, effective cleanser (removes makeup, but I wouldn't use it around the eyes because it would burn). It's cooling and I've used it successfully as a mini-mask for extra soothing. The clay seems to draw out impurities without irritation. It may seem a bit pricey, but a little goes a LONG way, so it lasts a very long time. It's like no other face wash I've tried. It doesn't foam, but that's not needed (and actually isn't great for your skin). You can buy a sample size bottle to try if you're on the fence!