I am obsessed with this stuff! I will ALWAYS have this product in my make up bag. I do runway modeling for wedding dresses and this covers my tattoos on my back 100% with slight rub off. If I'm extremely tired a tiny dot under my eyes makes me look instantly refreshed. I've had one tube since I was 23....I'm currently 30 and have 10% left which will absolutely last me another 5 years.