I first tried a sample tub of Derma E's firming moisturizer, and I wasn't a big fan of that. It was a good cream but didn't work with my dry skin. But I saw this Vitamin E cream while browsing Amazon, and I thought it was better suited for my skin so I gave this brand another shot with this product. For the most part I'm liking it. The cream is not as thick as I thought it would be. It's labeled as a severely dry skin cream so I figured it would be really rich, but it's thinner in consistency than I anticipated. Which isn't bad, I just use it as a day cream. I was hoping for something I could use at night but instead I'll use this in the morning after cleansing my face and it works well under makeup. This might be more hydrating for someone with combination skin. I'll continue using it as a day cream, it keeps my skin smooth and soft during the day, and it's cheap for a large-size tub. It's not as rich as I was hoping for, but still does the job during the day.