When I worked in a retail environment, you are constantly on the move. You don't stop working, walking, stocking, bending, lifting and it ultimately equates to sweating a lot. I had tried several different brands and most of them didn't work well or caused an allergic reaction and my underarm would swell in pain. I saw a commercial for this specific deodorant and had to give it a try and I have never looked back! This deodorant not only smells fantastic, but is safe for my sensitive skin and heavy sweating moments.