After living in Israel for 5 years growing up, and this being the exclusive (so much cheaper there!) Local brand, I couldn't come back to the states and use anything else. I love opening the jar and letting that first scent full my nostrils, it captures the exact same smell of the dead sea itself, and reminds me of home. If you're a fan of all natural products, no additives or fillers, then this id the way to go. Dont believe me? Check the "ingrediants" list next time you come across a bottle. Nothing sneaky going into these guys. Pulled straight from the ground and into the package, these all natural products come straight from the Dead Sea to your hand.