the only dish detergent my family and I use. Everyone in my family for as long as I can remember has been using Dawn exclusively. It's cleaning power is in a league of its own, above the rest and no other dish soap can compare or even come close. It saves you money too because usually 1 squirt does the whole job. I've been to other people's homes & washed dishes with the dish soap they had, that was not Dawn & not only did I have to keep adding more dish soap to the sponge, but unlike Dawn those other soaps did not create much of a later, let alone have the cleaning power. I would be scrubbing forever and my hands would become very dry & in the end the stuff I just "washed" wouldn't even look clean, let alone be that clean. With Dawn I know my dishes will be sparkly clean easily without having to scrub my brains out or let a pan sit overnight to soak. Also my dishes & sponge won't smell musty like cheaper soap brands can do. Dawn leaves no residue.