I won't use any other dish soap. It's simply the best. It smells great, it's sudsy enough, it actually works and removes the stuck on stuff, you can find it anywhere, and it's a great value. Besides all the obvious, they do so much to help save animals and have such great standards that they hold themselves to as a company. I love that I get a great product for my money as well as the opportunity to support a great cause by using Dawn.