The "duct tape" of dish soap!!! SO universal, I cant get enough! From cleaning my dishes to de-fleaing pets and animals, this product is top notch! I love the variety of scents, and I love that I can use it to de-grease and de-stain my clothes and the color doesn't stain my clothes. I work in a chocolate industry and often times chocolates and dyes get onto my clothes, but when I use a little Dawn on the spot, it comes absolutely clean!