I find that all of the other dishwashing soaps out there now are watery and don't clean that well. Dawn Ultra Platinum is by far the best dishwashing soap on the market, bar none. I only have to use a little and it, as they say, goes a long way. This is the kind of soap that soap companies used to make but don't anymore. I can't tell you how many bottles of dishwashing soap I have gone though because of the poor quality of the agents that are used in the cleaning products. Not so with this brand.