I am not usually a "brand" snob but when it comes to Dish Soap I only have one brand that is my go too and that brand is, Dawn. It's affordable and reliable. Not only does it flawlessly clean my dishes EVERYTIME, but it also takes out grease stains in clothes, peanut butter out of a child's hair, grease off of a dog, etc. I love that there is so many different uses for this soap. I also love this particular kind because it smells great and isn't rough on the hands. Get this brand soap, you won't be sorry.