I'm not sure if I really feel that this dishwashing liquid is better on my hands than EVERY other brand that I've tried, but I do like the silky feel it promises. The scent is a definite plus!
Can find on sale at Walgreens or Publix from time to time. And Dawn sometimes puts coupons out there for the additional discount. Also, can be found at a reasonable at Wal-Mart and in bulk in other places.