This is by far my favorite dish soap. I purchased it the first time because the packaging caught my eye, it is kind of pearly colored and looks nice, and then when I read the label and noted that it was supposed to help my hands while i wash I was like, " Sure, why not?" Boy am I glad I did, because this is the only kind I have used ever since that day. They aren't exaggerating with the claim to help your hands feel softer, my hands have never been in such great shape as they are now. From the very first use, my hands felt like silk, and I typically have very dry and rough hands from different cleaners and soaps. Each time I used it for like three weeks they just kept getting softer and softer, and now I use this nearly every other day and it maintains the softness. I don't even have to use hand creme or lotion anymore. And, it gets my dishes super clean too! The soap doesn't break down as quickly as some other kinds, so your water stays nice and soapy throughout the time you are washing. And I love this particular scent of this product, it almost makes me forget that I am doing chores.