This is the only dish soap we use anymore. We have tried several brands, but this one is tried and true. It eliminates grease and stuck on residue, without becoming rough on our hands. With two little kids in the house, we need to know our dishes are clean. This is the only brand we can count on every single time. Smells great, available at nearly every store, and works well on dirty dishes. We also love to make our own jewelry cleaner and bathroom cleaners using this dish soap. Great item to always have on hand.