My husband and I decided to try this bread because it was on sale (BOGO) at our grocery store. I liked the overall taste and texture of the bread. The seeds weren't overbearing but gave the bread a nice crunch. While not normally a fan of seeded bread, my husband agreed that he also liked it and has eaten it since (which means he actually did like it). It was a bit more firm than the bread we usually get but that made for heartier sandwiches and toast. The reason I gave it 4 stars is because I don't think we would buy this product if it wasn't on sale due to the price. It is a little out of our price range for a loaf of bread. I understand that this brand is organic and made with more expensive ingredients, but for us, it is a "treat" instead of bread we will use daily.