The dye in this product is no different than the dye in Pedialyte, CapriSun, Gatorade, Juicy Juice, etc--all products that parents typically give their children. If it's assuring at all, the dyes are all regulated by the FDA, and if there were an immediate concern regarding the healthfulness of a dye, it would be removed from the market immediately. If you're concerned your child has an allergy to dye (allergies to red dye are not unheard of), definitely take them to an allergist to be tested. As for artificial sweeteners: nearly every beverage sold in the grocery store aside from water has some form of artificial sweetener in it, as very few beverages are actually made with real sugar anymore. If you are really concerned about giving your children artificial sweeteners or dyed products (because there are almost certainly longterm health implications of giving young children artificial foods), stick to all-natural juices (not from concentrate) and water. There are some products out on the market that don't contain artificial sweeteners, but they're often very expensive and difficult to find. I'd recommend buying a juicer and making your own fresh juice if artificial sweeteners and dyes are a major concern. I hope this helps!!