Dark & Natural color is formulated exclusively for Black men to give natural-looking results. Dark & Natural makes hair look darker, richer and healthier, and is great for bringing back your natural-looking hair color. Rich, Natural Hair Color. Gives you rich, long-lasting, natural-looking hair color, and won t fade to a reddish tone. Lets you create your own special look by accenting your hair with color that is deeper and richer looking. Brings back the natural-looking color of hair that s dull, reddish or graying. <.