I tried activia first as part of a diet. It tastes just like any other vanilla yogurt so you dont have to worry about flavor not being up to par with normal yogurt. I continued to eat it even after I was no longer following a specific diet because I felt the benefits from it. It truly does regulate your digestion and the good bacteria in this yogurt can aid in different digestive problems. I have had ulcers in the past, h.pylori infections and also going through a pregnancy which can cause constipation or diarrhea and I truly feel that this has aided in helping me in all those situations. I also love the portion sizes are small so i dont end up wasting any. I usually eat this topped with fruit, granola and chia seeds. My reason for the 4 star review is because I wish they had an organic version.