Baby Soft is a familiar scent. Not because it’s something that I’ve used in the past, but because somehow it smells like every store I remember going to during my childhood. It smells like the children’s shoe section in the 90s, in a good way. The packaging is fun and old school, the scent is strong upon first spritz before mellowing out to a subtle musky vanilla. Have you ever smelled the inside of a vinyl babydoll? It smells like that.