This is my favorite loofah to use in the shower... It gently exfoliates and stretches so that you can easily wash your back without pulling a muscle. Plus, it has a handy tag on it that fades when it’s time to replace it. I used to never replace my shower loofahs until I relaxed it’s not super sanitary LOL Since using Daily Concepts bath products, my skin has actually improved all over. I will never stop buying these. They’re sold at Ulta and you can use coupons with your purchase, so it’s worth every penny.