This was a new product of mine. It's like a really thick custard like consistency. It coats my hair from root to tip and defines my curls beautifully while keeping them hydrated. Plus it has a sweet and fun bubblegum scent to it! It's a new favorite and perfect for the summer heat. Price is fair as well. Took off a star because of the texture. It's a little odd for my taste. It still hasn't beat my holy grail but it's still awesome on my hair.