I have been using this lotion for years. I have never found another lotion to be as fast-absorbing and effective as this one, and I have tried all the big-name brands. I used Vaseline Intensive Care for many years before this one, and it will never compare to Curel. Hands down, this is the best lotion I have ever used. I use it every single night before bed, and the weather cracks I used to get every winter are a thing of the past. I haven't had one in ten years at least. Thank you, Curel!