First of all, I do Love this line of toothpastes (Crest Whitening Expressions) ... the toothpastes actually do whiten your teeth with consistent use. However, the CITRUS flavor is definitely not my favorite. It tastes a little weird and it seems odd to have a fruity flavored toothpaste in the first place. I prefer the mint flavored Whitening Expressions. The Citrus flavor is the ONLY downside to this toothpaste though. It is otherwise Great.