After years and years of using whitening toothpaste, my dentist recommended I use a just Tartar Control Toothpaste. Once I switched to Crest Tartar Control, I now have less sensitivities to my teeth, and my teeth have never felt cleaner. I feel like it really prevents the tartar buildup in-between brushes. Overall, I like it. It may be personal preference, but I like the "regular paste" vs the clear gels. I feel like it works better, but it could be all in my head. This is now my go-to toothpaste.