Having sensitive teeth and gums can make something as simple as brushing your teeth uncomfortable, never mind enjoying hot or cold foods. Since I discovered Crest Pro-Health Sensitive and Enamel Shield Toothpaste, my sensitivity has decreased and I'm enjoying icy treats during the hot summer months! The mint flavor is mild and pleasing and the smooth texture of the paste is easy on the gums. So grateful to find a toothpaste that addresses my fluoride, tartar control and plaque removal needs that also makes my teeth feel bulletproof. Not surprising, it comes with the Crest name!