My 10 yr old really enjoyed this toothpaste! He loved the way it tasted (mint chocolate! who wouldn't love that?) because it didn't have as strong of a mint flavor as regular adult toothpaste. He would even get upset if we ran out of our toothpaste and had to use his! I can no longer find this item locally so I now order it online.
The only thing about this I didn't like was the packaging - nothing wrong with it but it had a screw on cap and I like flip top caps. I find flip top caps easier to use and you don't have to worry about losing it.