My husband is not typically a fan of facial lotion. Usually all he would use after showering and shaving was an aftershave. This was causing his face to be very dry and uncomfortable especially with the colder weather. I got this as a stocking stuffer for him for Christmas and he's been using it ever since. He says that it does not burn when he puts it on and his face feels moisturized all day long. It drys down to be a satin kinda feel, which is good for my husband because he hates to feel sticky. I'm not sure how effective the spf is for him, although he does work construction, it's only an spf of 20.