I absolutely loved this hair dye. I used a different color, it was red. It was what I used the very first time I ever colored my hair. It did not effect the texture of my curly hair, there was no strong weird odor, I will say on the down side (for some people) for SEMI permanent hair color, it took forever to wash out. It was in my hair a little over a year. It did not fade fast at all. Overall great product.

This product is my go to most definitely ! I have used it for years my daughters use it as well. I have tried multiple colors and just absolutely love it.

I actually went to Jamaica and took my brand new hair extensions out of the package only to realize they were not my colour. In Jamaica I purchased only TWO bottles of adore and the process of dying them were SO easy. The colour did not rinse away immediately and I had the extensions in for weeks and this dye can stick to many different hair textures. I highly recommend this brand especially if you and looking for something quick and vibrant!