Silicone and Titanium technology is combined with Create Ion's patented, advanced Japanese Ionic Technology to make this one of the most advanced styling irons on the market. Ion-processed Silicone strips provide the most ideal amount of pressure to the hair for easy, stress-free straightening. Plus, laboratory test show they add moisture to the hair with every pass, keeping the hair healthy and beautiful, even with daily styling. Our durable Titanium plates stand up to professional - or home - use every day, while advanced ceramic heating technology ensures the fastest heat up and instant heat recovery, for faster, gentler styling you can count on every time. It can create sleek straight shine or big soft curls. All Create Ion products are infused with our special blend of 32 natural ion minerals, not just coated with ion material. So the benefits last for the life of the product.