I only purchase Crayola brand crayons because they are the best quality. They color the best, they are smooth, and they have beautiful colors. They are stronger than comparable brands, too. Since they are better quality, they are more expensive, but I just stock up when they go on sale. In addition to my daughter using them and needing them for school, I also donate them to other schools, so it is important that I purchase them when they are on sale!