CoverGirl is my absolute favorite drugstore brand. Most of their products are steals for their price and they're always trying to staying ahead of the trends. Plus, they have great spokeswomen (and now a man!!!). Whenever purchasing a CoverGirl product, I know that I'll only be disappointed in the product if I don't like the look it gives me. I've never had a complaint about an actual product of theirs sucking. Plus, CoverGirl always has simple, yet chic packaging. I highly recommend this brand to someone who's new to makeup and doesn't want to break the bank while still practicing!