I'm very fair and I thought this color might be lighter, but it is hard to tell by a picture on a computer screen. I wanted a color slightly darker than my lip's natural color. No. 555 is more dark mauve and in the wine family. Very pretty color, but I just wish it were more neutral. I only reapplied the clear top coat during the day a few times. The color was still there after a 10 hour work day.