I loveeee this product. Its long lasting and finshing is amazing.I love this top most brand.This  is one of my favorites brands and with reasonable price.I bought this from macys,jcpenney,walmart stores and it is also available in other stores like Fred Meyer,target,walgreens many.......It gives soft texture on skin. I would definitely recommend this product and brand too.Its better to search for offers before buying.Have different shades of color for different skin tones.I like to visit above stores only to buy this and find offers.It gives fantastic look for party and for simple makeup also.I am kinda shopholic ;) so love to buy and try different products ,brands and shades.It would be too nice if there are some small samples to try before we buy.Shade is just awesome on my skin and hope for others too.It has smooth  texture.I would definitely buy More n more n more...I love trying new products and samples tooooooo.Its bestiest best product I have ever used...

I don't know who told CoverGirl that ivory was basically beige, but I believe they should be fired. I've always had problems finding my perfect match in this line, and it really sucks when the lightest shade is too dark for you! I applied this foundation using my beauty blender, and it went on like a dream. If I disregarded the fact that it wasn't my shade, it looked pretty dang flawless. This however did not last long as the beigh-ish color on my skin began to oxidize. I must have looked insane to the people who saw me out grocery shopping! Makeup faux pas aisle one! The coverage was nice, it didn't break down funny on my skin and as I said it looked pretty flawless... had it not been too dark and then even oxidize on my  skin. This experience almost made me want to give up the hunt for my holy grail foundation. Thankfully I was able to break that mood and test even more.

This is my holy-grail product, and I use around the shade 825 (depending on how tan I am). I use a moistened makeup sponge to apply and use translucent powder over it. I've always suffered from acne, and this foundation flawlessly covers my blemishes. It truly does stay on all day and you don't have to use concealer with it. It is very thick, full coverage, so it isn't for everybody. However, I don't think it feels heavy or thick on my face. It also has SPF built in, and it definitely protects well against the sun because I have never gotten a sunburn on my face while wearing it. Good price, and lasts a long time. 

I loved this foundation for so many years. Its a medium coverage foundation, does bot wear like foundation. I even liked it over alot of high-end brands at Sephora and Ulta. The price was so reasonable and it lasted me months! It was going great for so long!

I DO NOT LOVE AS MUCH ANYMORE!! I’m not sure if I’m currently using a bad batch but after 6-7 hours of wearing this foundation, it starts getting blotchy. If i slightly touch my face or rubs against something, it comes off just like that.

I add two layers to get that concealer finish but only do this because i dont mind using alot of product since its inexpensive.

You must use a power after or else it’ll run off after application.

I applied this foundation with a beauty blender, it was NOT full coverage and did not act as a concealer. My under eye circles show through. The finish is nice- almost a velvety finish. My bronzer and blush blended well on top of it. There is no smell and the pump is super nice. I just prefer a more medium/full coverage foundation. I had to really work to get the coverage I needed for the day. It does seem to be transfer proof which is a big plus in my book.

It’s more natural to medium coverage so if you’re into real full coverage then I wouldn’t really suggest this, I mean you can build up so the coverage can be full but I have other foundations that just work so easily and not put in so much effort for full coverage. This is a really great drugstore foundation and is sooo worth the money but I just really love to have full coverage though. I do have oily to combination skin and it’s great on my skin, also keep in mind I have REALLY sensitive skin and not even ONE breakout.

My everyday foundation!! I used to use Maybeine FitMe, Loreal TrueMatch, and others but I kept coming back to this. The coverage is amazing for the price & is completely buildable without getting cakey. It lasted me quite a long time & I will def be buying more. I have oily/combo skin & I don't get super oily super fast. You need to touch up once in a while but it's worth it. It does oxidize so I recommend getting 1 shade below your match or use a lighter concealer to blend with the foundation.

This is great, my everyday foundation for school and work. It looks best when applied using a damp beauty blender. The only bad thing about this foundation is as the day goes on it will start to look slightly blotchy if you do not set the foundation with powder or setting spray. Also is you do not let the foundation set before contouring you face with powder contour products the contour will not blend out smoothly and will tend to stick to the foundation where you first apply it.

This foundation has good coverage and lasts pretty well throughout the day. It is easy o apply and blends well. I love how this has a pump to make things easier. However as it oxidized it just turned pink on me. My sister in law had the same issue with hers as well and we are completely different skin tones and undertones. I am more of a light to medium skin tone with warm undertones and she is fair with cool undertones. And since trying out other foundations I will not be repurchasing this or giving this another shot. I have since found other foundations that I love more that work better for me and do not turn me pink as the day goes on. I have also tried a few different shades with this foundation and it all did the same. If this didn't always turn me pink then this would be such an amazing foundation, but I just cannot seem to find a shade that won't turn me pink, so I have just given up on this foundation and now use others I know that don't turn me pink.

I use this everyday. Out of all the foundations I’ve tried, both high end and drugstore, it works the best with my skin. It is more on the matte side and lasts most of the day. It looks natural on the skin, especially with the proper primer and moisturizer underneath. You don’t need to use more than one pump, and oftentimes a little less will work just fine; any more than that and you risk it accentuating your pores. The only issue I have with it is if I don’t blend it out enough and/or I use too much it will oxidize into a gross sherbet-orangey color.